Each year, the project kicks off at the international Toy Fair (which is usually held in February but was virtual this time around), where we preview the slate of toys that will be released in time for our awards process. ✔️ Kid Approval: Final decisions come from more than 100 children, ages 1 to 15, who assess the fun factor! ✔️ Ease of Use: Next, we carefully evaluate how simple each toy is to assemble, how well it’s constructed and how durable it is during play.
They also assess pinch points and make sure toys won’t shatter into small pieces to pose a potential choking hazard. ✔️ Safety check: Our engineers and analysts start by ensuring that each toy meets all safety standards.
